As more and more Americans cut the cable TV cord for streaming services, one fact becomes more and more apparent—the consumer is in control. In this session, Holly Arter will look at the latest research on how consumers are using media, which mediums it may be time to let go of, and how to prioritize to ensure you are getting the right media mix for your credit union. Whether you are buying media on your own or through an agency, this session will help ensure you are staying on par with media trends in the U.S.